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Named ‘Partner Beyond Limits’ with commitment for life category award with the Micro Eco airless packaging.
November 7, 2024
By: Lianna Albrizio
Avon International presented global dispensing systems leader Aptar Beauty with the “Partner Beyond Limits” supplier award in the commitment for life category.
Avon recognized Aptar Beauty’s outstanding achievement in transforming an existing packaging solution that did not meet their sustainable goals. In a collaborative effort, its micro airless packaging was redesigned for reduced environmental impact and lower carbon emissions, mainly by changing the decoration technique and integrating recycled materials.
Avon launched the award program last year to motivate its suppliers to “dare to be great.” The program is aimed at fostering resilience and agility in facing market challenges, enhancing value, sharing innovation and creating opportunities together. Aptar Beauty was up for the challenge, putting its focus in the commitment for life category, which contributes to environment and social causes and drives carbon reduction.
Aptar Beauty’s sustainability, engineering and supply chain teams worked together to convert the existing micro airless packaging used for Avon’s Anew Clinical Anti-Wrinkle Smoothing serum into its micro eco alternative. This resulted in the replacement of the raw materials used to an average of 44% post-consumer recycled resin (PCR), and the removal of the silver hot stamping to improve recyclability.
Reengineered solution – Micro Eco 30ml – boasts a reduced carbon footprint of 27.6% using Aptar Beauty’s internal Eco-design tool, developed in collaboration with software house Sphera. Additionally, by removing the hot stamping, the customer was able to benefit from cost savings on the overall package.
“With the support of Aptar Beauty’s Product Sustainability Director Bénédicte Luisi and her team, we calculated the LCA of both solutions and showed the benefits to the customer,” said Domenico Sardaro, key account manager, Aptar Beauty, EMEA. “It is a perfect example of how a sustainable transformation can also bring monetary savings. I would like to thank Avon for their courage and willingness to see this through and to everyone involved, including the Villingen supply chain who helped us to launch this product on time.”
The award was presented at Avon International’s Supplier Day event held in Warsaw, Poland, on June 5, attended by Aptar’s KAM Domenico Sardaro and vice president, global accounts, Ryan Kenny.
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